Schedule for the Day

Talk titles and descriptions are below. We try to stay as close to the schedule as possible, but it's relaxed and we ride the ebb and flow of the day. If you have any questions about the event let us know — team[at]

8:15-9:00am - Doors Open and Breakfast (Sponsored By Creative Circle)

Breakfast (bagels, fruit, coffee, tea, etc.) will be available. The amazing, local Rook Coffee Roasters will be serving cold brew coffee as well.

9:00-9:10 - Welcome

A quick welcome and introduction to the day.

9:10-9:40 - Developer Experience: Leveraging Tooling to Develop Faster, Smarter and Better

Ken Wheeler – Software Engineer, Formidable Labs

Ken will walk us through the tooling he and his team use to design, develop, test, deploy and debug complex applications. He will explore how, through the use of tooling and workflows, they are able to deliver quickly, stable and efficiently at scale.

9:40-10:10 - Design Throughout

Emily Brick – Senior Product Designer, Buzzfeed

What’s a designer’s role within a small team, and how can we find a process that strengthens that team to create the best outcome for the work that we’re doing? This session will explore small-team collaboration, how to collaborate better, and what it really means to have a holistic process and let design permeate throughout. I'll touch on the benefits of coding, bringing an idea to life, and the downsides of “handoff” among teams – and how to avoid it. We’ll also take a look at the CSS framework we’re building at BuzzFeed and how it’s helped improve our process as a whole.

10:30-10:45 - Design Experimentation in an Agile Environment

Yair Aviner – UI Engineer iCIMS

This talk will focus on processes for integrating modern design and experimentation practices into agile and lean workflows. We'll take a look at some of the tools and services available in the space as well as best practices and methodology for using them. By the end I hope to show how a culture of early and consistent experimentation can lead to data-driven decision making, quicker release cycles, more productive developers, and ultimately happier customers.

10:45-11:15 - Keep the Web Fast

Chris Fetherston – Product Engineer at Tumblr, Tumblr

With the growth of mobile devices, performance is now more important than ever. But the web is actually getting slower! Fight back by learning how to monitor performance, the critical rendering path and finding where to optimize.

11:15-11:45 - Crafting Performance Alerting Tools

Allison McKnight – Performance Engineer at Etsy

The performance team at Etsy has recently developed a number of new alerting tools to help us discover and dig into performance regressions across the site. We built these new tools on top of existing technology (Nagios and Nagios Herald) to bring added context to site slowdowns and help us fix regressions more quickly.

These new alerts change the conversation with our coworkers. Before, we'd ask people about regressions long after they occurred. Now, we discover regressions almost immediately and are able to share context such as graphs and recent site changes as we work with other teams to track down and fix regressions.

In this talk, Allison McKnight, Performance engineer at Etsy, will cover:

  • How we created alerts for backend performance slowdowns
  • How we iterated on adding context to those alerts such as experiment ramp-ups and better graphs
  • How we built a dashboard for these alerts that highlights what's currently an issue, allowing users to play with settings to dig into what is affected by the regression and to compare related pages
  • How we built an IRC command to help us do this work alongside our daily chatter, which helps us ask our teammates in real-time for more context
  • How good tools end up being contagious around a company
  • The future of our alerts

11:45-12:00 - How to Build Cross Functional Teams

George Tachev – Director of Field Service Engineering at Workwave

We will be discussing why we need cross-functional teams, what are the common pitfalls, and how we can avoid them. In addition we will cover when we don't need cross-functional team.

12:00-1:15 - Lunch

Checkout the amazing food at our venue, Asbury Festhalle & Biergarten, or one of the terrific local eateries.

1:30-2:00 - From Developer to Manager

Sean O'Connor – Lead Application Engineer, Bitly

As developers move along in their career, they are often encouraged to take on roles that involve more and more people management and less code

In this talk we'll follow one developer's journey from coding 40 hours/week to primarily managing humans. What worked well, what didn't work well, what was hard, and what was surprising.

Attendees of this talk should expect to walk away with a better idea of if they may be suited for management and if so, how they can successfully acclimate to their new role.

2:00-2:15 - The Rapidly Changing Capital Raising Environment For Entrepeneurs, Startups, and Emerging Growth Companies

Dave Sorin – Partner and Chair of the Venture Capital and Emerging Growth Companies Practice, McCarter & English

Dave Sorin will discuss recent developments in capital raising mechanisms for entrepreneurial and tech and tech-enabled companies, from simple instruments that allow for highly cost efficient capital raises, such as SAFEs and KISSes, to the new Regulation A+, which empowers emerging companies to raise capital issuing freely tradable securities, using a process far less costly and cumbersome than a traditional IPO, a raise we are calling IPO LITE, while providing investors with a liquid investment. These are material changes to the capital raising tools in use.

2:30-3:00 - Why Email is Part of Your Product

Janet Choi – Marketing Manager,

How to take advantage of one of the most effective tools for marketing and growth by using data and personalization.

3:00-3:30 - Product Development Process in a Tiny Team with a Startup Mentality

Marine Boudeau – Director of Product & UX Design, WNYC/NYPR

We’ll talk about agile product development process with limited engineers/designers/QA: how we prioritize, iterate, how we make room for user research and innovation, where do we involve each team member throughout the process, and what are some of the tools that help us get things done faster.

3:30-3:40 - Closing Remarks

Thank you! The After Party (Sponsored By iCIMS, McCarter English, & Workwave) Will Follow Immediate Upstair on the Rooftop Patio.